Je smartphone aan de kant of je reukorgaan weg, wat zou jij kiezen?
Demonstrations: Sissel Tolaas (NO/DE) | Susana Soares (PT) | Maki Ueda (JP/NL) | Opening: Caro Verbeek (NL) Performance: Jorg Hempenius (AJ Scentman, NL) | DJ: BEATNOLOGIC (NL)
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Would you rather give up your sense of smell or your smartphone? A recent worldwide study conducted among youths aged 16 – 22 found that more than half of them would chose technology over their own sense of smell. What good is a nose anyway when all your friends, entertainment and sources of information are online? This edition of Test_Lab will reveal that your sense of smell might actually be the best reason to stay connected to the physical world. While the communication industry is fixated on visual and aural communication, it is the work of pioneering olfactory artists that points out the significance and potential of communication through smell.
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